Elevating brands through strategic, impactful design

Creative Direction | Brand Strategy | Print & Digital Design

Projects

Panopto Brand Redesign

Panopto is a video platform that helps universities and businesses record, manage, and share video for learning and communication.

As Creative Director at Panopto, I led a full brand redesign, from developing a new visual identity to rolling it out across web, email, paid social, marketing collateral, and sales materials. Working on a small marketing team, I set the creative direction and did the hands-on design work myself.

Class Technologies Website

Class is a web conferencing platform purpose-built for teaching and learning remotely.

As Senior Designer and then Creative Director at Class, I led the creative strategy and design for our website redesign. The redesigned site significantly increased conversions and improved the site health score from 62% to 95%, exceeding industry standards.

I also created and maintained the Figma component library for market-ready product screens. This library enabled our team to quickly create product screens for specific use cases.

NEMO Equipment Product Catalog

NEMO Equipment is an award-winning New England-based designer of innovative outdoor gear, including tents, sleeping bags, sleeping pads, camp showers, and shelters.

During my time as an in-house designer at NEMO Equipment, I took a 70-page product catalog from concept through completion.

PowerSchool Digital Experiences

PowerSchool is the leading provider of cloud-based software for K-12 education in North America.

As Design Lead on their marketing team, I led the design direction for digital initiatives and worked on a wide range of marketing collateral.

YoColorado Packaging

YoColorado is an apparel company with an extensive selection of Colorado-themed clothing and accessories for men, women, and kids.

As a freelancer for YoColorado, I created hang tags, product packaging, social graphics, a product catalog, and apparel design for graphic tees which were available for purchase at REI.

GearJunkie Campaign Templates

GearJunkie, part of the AllGear Digital family of brands, is the leading source of outdoor news.

As a freelancer for AllGear Digital, I created design templates for GearJunkie’s 2024 Holiday Gift Guide campaign including blog header images and social graphics.

Additionally, I created the template for their email newsletter, The Send.

gearjunkie-holiday-gift-guide-cover-image-dad-1

gearjunkie-holiday-gift-guide-cover-image-dad

gearjunkie-holiday-gift-guide-cover-image-dad-2

gearjunkie-holiday-gift-guide-cover-image-dad-3

CrossFit Posters & Apparel

CrossFit is a branded fitness regimen that involves constantly varied functional movements performed at high intensity.

As a contractor for CrossFit Inc., I designed various retail items, including posters, stickers, and apparel, for sale through Reebok and the CrossFit Stuff shop.

I also created product packaging and digital marketing graphics.

About

Hi, I'm Erin. I'm a detail-oriented senior designer with a passion for all things brand.

I love doing the work. With over 15 years of experience, from print production to creative direction across a wide range of projects, industries, and markets, I bring a wealth of knowledge to every project.

I am passionate about animals, fitness, food, getting outdoors, and working on meaningful projects that have a positive impact on people’s lives.

I have a B.F.A in Visual Communication Design from the University of Dayton, completed summer studies at RISD, and spent a semester studying abroad in Australia.

I am eager to learn and always willing to expand my skill set.

I am based in Vermont.

Experience

Creative Director at Panopto

September 2025–Present

WEBSITE

Lead creative on a small marketing team, setting the creative direction while doing the hands-on design work
Directed Panopto’s full brand redesign, from a new visual identity to its rollout across web, email, paid social, marketing collateral, and sales materials
Led the redesign of panopto.com and defined how we visualize our product
Design event creative and take booth graphics and print collateral through production, including dielines, substrates, prepress, and color management
Built a design system in Claude Design to scale on-brand work with AI, and implemented a DAM to keep brand assets organized

Graphic Design Manager at ServiceNow

June 2025–September 2025

Supported the integration of the Logik.ai brand into ServiceNow after the acquisition

Senior Visual Designer at Logik.ai (Acquired by ServiceNow)

September 2024–May 2025

Member of the marketing leadership team, setting creative direction while designing brand, sales, and campaign assets hands-on
Led a brand audit in my first 90 days and the creative strategy for a proposed brand refresh
Produced sales presentations, campaign creative, and event materials
Implemented an enterprise DAM system focused on sales enablement

Creative Director at Class Technologies

November 2021–July 2024

Promoted from Senior Designer, Brand
(November 2021–July 2023)

WEBSITE

Ran creative for a small team as both creative director and senior designer
Led a full brand redesign and brought all external-facing assets into alignment with the new standards
Led the class.com redesign, raising the site health score from 62% to 95% and significantly increasing conversions
Built and maintained Figma design systems for brand and market-ready product screens
Designed brand, marketing, and event creative across print and digital, managing print production for booth graphics, swag, and collateral
Directed and reviewed work from freelancers, agencies, and production partners
Implemented an enterprise DAM system

Design Lead at PowerSchool

December 2018–November 2021

WEBSITE

Worked in-house as part of a small group of designers on the marketing content team
Created a wide range of print and digital marketing collateral
Led design for digital initiatives, partnering with developers on implementation

Freelance Designer

August 2017–Present

Past clients include CrossFit, Inc., Reebok, AllGear Digital, CrossFit Golden, and YoColorado
Designed packaging, hang tags, apparel, posters, and stickers, including graphic tees sold at REI and retail items sold through Reebok
Created branding, photography, social media content, email templates, and print and digital collateral

Designer at McGinty Co

October 2013–July 2017

Crafted brand identities, product packaging, print publications, and websites for clients including BirdShack Fried Chicken
Designed environmental graphics and signage for the Clyfford Still Museum, Denver Art Museum, and Barnes & Noble College bookstores
Managed print and packaging production, working with printers on specs, proofs, and press checks
Led design and project management for digital initiatives, managing client and vendor relationships

UX/UI Designer at Elevated Third Digital Agency

November 2010–July 2013

WEBSITE

Led the end-to-end UX/UI process, from research through QA, for enterprise websites
Built page templates, component libraries, and design systems to ensure consistency across projects

Designer at NEMO Equipment

January 2010–September 2010

WEBSITE

Owned our 70-page printed product catalog from concept through completion
Designed product hang tags, packaging, stickers, and print and digital ads
Retouched product photography

Junior Designer / Print Production at Hero Design Studio

September 2007–December 2009

Built a strong foundation in print at a studio that specialized in print production
Prepared press-ready files and worked with printers on specs and proofs
Designed print materials alongside senior designers

Skills

Design Software

Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects), Figma, Claude Design, Canva

Brand Design

Creative direction, brand strategy, visual identity, brand guidelines, design systems, brand architecture

Packaging & Print

Packaging design, dielines, substrates, prepress, color management, print production, hang tags, catalogs, apparel, environmental graphics and signage

Collateral Design

Presentations, case studies, sales enablement, whitepapers, ebooks, ads, direct mail, trade show displays, swag

Digital

Web design and development, landing pages, email, social media, paid media, campaign creation, A/B testing, motion graphics, HTML/CSS, WordPress, Elementor, responsive design

UI/UX

User experience design, interface design, information architecture, wireframing, prototyping, user flows

Photography

Product and lifestyle photography, retouching, image editing and manipulation

Professional Tools

Project Management
Asana, Wrike, ClickUp, Workfront, Trello

Digital Asset Management
Bynder

Marketing Automation
HubSpot, Marketo

Collaboration
Slack, Zoom, Google Workspace, Microsoft Office, Miro

Education

University of Dayton

Bachelor of Fine Arts, Visual Communication Design (2003–2007)

Outstanding Senior in Visual Communication Design
May 2007

Best Portfolio Award
AIGA Cincinnati Senior Portfolio Review | April 2007

Summer Studies
Rhode Island School of Design | 2006

Semester Abroad
University of Sydney, Australia | Fall 2005

References

Erin is one of the most talented and thoughtful marketers I’ve had the pleasure of working with. She is a team player who brings a can-do attitude to the most challenging of tasks, and I would highly recommend her to any future employer.

Erin transformed how we think about the brand and creative direction at Class. She has an ability to be both strategic and tactical, has no problem getting her hands dirty, and consistently gets stuff done.

Cool, calm, and exceedingly competent are the words that come to mind when I think of Erin. Her design skills are, of course, exceptional but it was her ability to work so collaboratively with the other functional teams within our marketing department that truly impressed me.

Let's Connect!

Say hello at erin.weaver@hey.com