Class Brand Campaign

Class, an edtech startup, was founded in 2020 with the goal of improving the virtual learning experience and is now the leading provider of synchronous virtual classroom technologies. Class adds teaching and learning tools to Zoom.

About this project: 

When I joined the Class team, the Class brand was still in its infancy and was ready to be taken to the next level. This project was twofold: a brand refresh based on a well-developed and documented design system combined with a brand campaign to improve brand awareness and public recognition.

Outcome:

Brand updates included a reassessment of and adjustments to Class’s primary, secondary, and tertiary color palettes, the addition of a new display font, the introduction of a grid graphic element, and a new treatment for simplified, market-ready product screens. All of which (and more) are now documented in Class’s brand guidelines.

Brand Campaign assets included: a new company vision video, three vertical-specific landing pages (K-12, Higher Ed, Corporate), a homepage refresh for class.com, three full sets of vertical-specific display ads, updates to the company’s social profiles, social images, and internal enable assets (including Zoom backgrounds, desktop backgrounds, branded employee headshots, and an updated company google slides template).

Brand assets are managed with a newly implemented digital asset management (DAM) system which I played a role in selecting, onboarding, and implementing.

For context, see what class.com looked like before the brand refresh.

Work was completed at Class as a joint effort of our small but mighty three-person brand team and support from January Third (video + landing page build).