PowerSchool
Resource Thumbnail Redesign
PowerSchool is the leading provider of cloud-based software for K-12 education in North America. Its mission is to power the education ecosystem with unified technology that helps educators and students realize their full potential, in their way. I am currently a fully remote design lead specializing in web and digital design on the Marketing team.
About this project:
This thumbnail redesign project was completed as part of a larger website redesign project that I am currently leading design on. The audit of the existing design revealed:
Inconsistent thumbnail sizing
Overuse of stock photography
Text on the image was repetitive, the same text was also included on the card
Overall too busy
Lacking a custom or branded feel
Time-consuming to create
District logos are often hard to find, too low-res, or clash with the PowerSchool brand
My role on this project was everything from concept to completion including creating a templatized approach and training the design team to implement the new design system.
Solution:
The final product is a clean, cohesive, branded design system that will infuse cyan (the primary brand color) into the new website design which is otherwise lacking the color. The newly designed system also features:
Consistent sizing across all content types
Custom, branded feel
No text on the image
Simplified overall
ADA compliant usage of the primary brand color
A scalable approach that reduced the design lift
Eliminated the need for using district logos
Shows the asset when possible to entice users
Work completed at PowerSchool